Brand & Innovation Strategist

Georgian-born, British-bred human, who has had the privilege of living across Tbilisi, San Francisco, New York, St Petersburg, Geneva, London. From each of these cultures I've stolen ideas, values, and rituals, that helped shape who I am and how I work.

For over 13 years, I’ve built brands, tools, products, and campaigns for some of the most ambitious clients across diverse industries.
Beyond work, I enjoy off-road and mountainside adventures, advocating for female health, migrant support, and palliative care, mentoring aspiring strategists, refreshing my French and Russian, and being the unofficial tourism minister of Georgia.

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